Microsoft announces Game Pass for PC

The way Microsoft has pivoted within the past few years is incredibly impressive. While other companies seek to isolate themselves and their customers into a locked ecosystem, Microsoft's open approach is both welcome and refreshing.

Phil Spencer, Head of Xbox:

We’ve not always lived up to our aspiration of keeping gamers at the center of everything we do when it comes to the experience they’ve had on Windows.

The way Microsoft has pivoted within the past few years is incredibly impressive. While other companies seek to isolate themselves and their customers into a locked ecosystem, Microsoft's open approach is both welcome and refreshing. Who in 2010 would have predicted Google would be the one locking things down while Microsoft opens things up?